“BMW drivers are loyal to the brand not only because of the exceptional driving experience their vehicles provide, but because of the remarkable ease of ownership afforded by BMW Ultimate Service®,” claims Robert Frisch, BMW VP, “Ultimate Service helps ensure BMW vehicles are serviced properly and on-schedule for the first four years, boosting the resale value and desirability of each BMW in the used vehicle marketplace.”
ALG pronounces the winners after thorough study of every car in every segment, determining each car’s success by computing such things as historical performance, industry trends and sales numbers. The winners are those few vehicles that are expected to maintain a lofty resale value and continued popularity in the consumer market. Since 2007, BMW has managed to win a staggering five ALG residual Value Awards.
The Kelley Blue Book Best Resale Value Awards work in tandem with ALG to site outstanding manufacturers that produce vehicles that retain unprecedented levels of resale values. As of today, BMW has been awarded a whopping total of 15 Kelley Blue Book Best Resale Value Awards since the contest’s inception in 2003.
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