"“It has also been instrumental in helping us to build the most successful Certified Pre-Owned business in the US by ensuring that our dealers have a consistent source of high-quality pre-owned BMWs to offer.”, says Jim O’Donnell, BMW CEO of North America.
The consistency of regularly-serviced vehicles has done much to help their certified pre-owned segment, with better-maintained BMWs flooding the market because it cost nothing out of their previous owners’ pockets to keep a steady schedule of maintenance on the vehicles. BMW CPO has been one of the most successful businesses of its kind, and that due in part to the generous inclusion of maintenance costs with the sale of every new vehicle.
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